About
PR, creators, social, partnerships and paid for brands that want to get known in one or more markets.
We mix AI with real human creativity to get brands talked about in their home market and abroad, without big agency fees.
Founder Irma spent over a decade in marketing and PR, much of it at some of the world's biggest award-winning agencies.
After working in Australia, Europe, Mexico, the US and Canada, she noticed a gap. Brands don't live in one market anymore. Even small brands sell to global audiences, but most agencies still work with a one-market mindset.
GRANIT. has a small, senior global team at its core. AI speeds up work like running Meta ads, reporting and first drafts of copy. That way our time goes into creative thinking and delivering real results.
When a brand needs more, we bring in specialists. A local PR expert in a new market, a video producer, a paid media lead. You only get, and pay for, the people your brand actually needs.
No big agency layers. No paying for people who aren't working on your brand.